How to create a channel plan

To produce great content is not enough. To make an impact, you need to make sure that your content is compelling, fit for the audience, helpful in the buyer’s journey and delivered in the right channels.

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Build a media house

Eighty-five per cent of the most successful marketers focus on creating high-quality content. Content that serves a purpose and generates revenue. Several companies see the possibilities of this kind of marketing and have chosen to transform the traditional marketing department to act as a modern editorial office.

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Social media distribution

The ever-changing social media landscape offers lots of opportunity. But there are a few pitfalls to watch out for too. In this course you’ll learn to master social media distribution, targeting, sponsoring, optimisation and measurement.

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An introduction to podcasting

Creating a podcast for your company will allow you to spread your content more intimately. In this course, you will learn everything you need know to create a podcast.

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The art of measuring

To measure the effectiveness of content marketing is difficult and to measure the effect of marketing has never been easy. So, why is it that so difficult? And what can you do to simplify it? In this short course, we review some basic ideas about effective measurement of content marketing. From fireworks to the conversion.

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Find your sweet spot

Find your Sweet Spot, choose your niche and craft an editorial mission statement. In this course, you will learn how you to stay relevant to your audience and engage your target groups.

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Inclusive writing

In this course, you will learn how to develop inclusive communication that portrays all people and ensures that your entire target audience feels represented.

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This is content marketing

Some say it’s just another buzzword. Others claim it’s a brand-new paradigm in marketing. With this course you’ll learn how to tell your story, build an audience and grow your business

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Gender-aware photography

Boost your communication with gender-aware photography. In this course, you will learn how to avoid gender traps and arrange inclusive and diverse photoshoots.

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Diversify your communication

A rising number of consumers want brands to take a stand. People choose products and services based on companies’ values. Start learning on how to make your company’s communication more diverse and inclusive.

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