Create video for social media

Social media video creates huge engagement. But how do you create video without a big budget and prior experience? Take this course and start engaging your audience with video content.

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Social media distribution

The ever-changing social media landscape offers lots of opportunity. But there are a few pitfalls to watch out for too. In this course you’ll learn to master social media distribution, targeting, sponsoring, optimisation and measurement.

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This is content marketing

Some say it’s just another buzzword. Others claim it’s a brand-new paradigm in marketing. With this course you’ll learn how to tell your story, build an audience and grow your business

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Employer branding

The recruitment landscape is changing. You don’t pick talent anymore. Talent picks you. Employer branding is a useful tool to recruit, retain and engage the people you need to succeed. Learn all about it in this seven-step course.

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Sustainability Communications

Sustainability is no longer a nice-to-have, it's a must-have. Your customers expect it. In this course, you'll learn how to create sustainability communications that are relevant, engaging, and impactful for your business – and the world at large.

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Gender-aware photography

Boost your communication with gender-aware photography. In this course, you will learn how to avoid gender traps and arrange inclusive and diverse photoshoots.

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Diversify your communication

A rising number of consumers want brands to take a stand. People choose products and services based on companies’ values. Start learning on how to make your company’s communication more diverse and inclusive.

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Inclusive writing

In this course, you will learn how to develop inclusive communication that portrays all people and ensures that your entire target audience feels represented.

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This is content strategy

This course will give you a basic understanding of what content strategy is and what it can do for your business. It guides you through the 7 most crucial questions that your strategy needs to answer.

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Find your sweet spot

Find your Sweet Spot, choose your niche and craft an editorial mission statement. In this course, you will learn how you to stay relevant to your audience and engage your target groups.

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An introduction to podcasting

Creating a podcast for your company will allow you to spread your content more intimately. In this course, you will learn everything you need know to create a podcast.

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Video trends for 2019

What’s new in online video for 2019? And what trends do we see coming? Get up to date on video content with this course.

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Build a media house

Eighty-five per cent of the most successful marketers focus on creating high-quality content. Content that serves a purpose and generates revenue. Several companies see the possibilities of this kind of marketing and have chosen to transform the traditional marketing department to act as a modern editorial office.

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How to create a channel plan

To produce great content is not enough. To make an impact, you need to make sure that your content is compelling, fit for the audience, helpful in the buyer’s journey and delivered in the right channels.

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The art of measuring

To measure the effectiveness of content marketing is difficult and to measure the effect of marketing has never been easy. So, why is it that so difficult? And what can you do to simplify it? In this short course, we review some basic ideas about effective measurement of content marketing. From fireworks to the conversion.

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The art of writing a great brief

Think of the brief as your GPS – a system that’s capable of navigating you from your starting point to your final destination. Stay on track, and you can reduce the possibility of taking any unnecessary detours.

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Creating Effective Marketing Personas

The key to good communication can get your message heard by the right people, in the right way, at the right time.You can create beautiful communication campaigns and have a tremendous product or service, but if you aren't charming the right audience. Success will be difficult to come by.

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