Perhaps the single biggest challenge within marketing today is that consumers are now more active and informed. The customer journey is not as linear as it used to be. Disturbing consumers with mediocre content do not work. Creating high-quality content that the consumer want is a recipe for success.

Eighty-five per cent of the most successful marketers focus on creating high-quality content. Content that serves a purpose and generates revenue. Several companies see the possibilities of this kind of marketing and have chosen to transform the traditional marketing department to act as a modern editorial office.

In this course, you will learn four key factors for creating and running a successful newsdesk.


  • Introduction
  • The Right Team
  • The Right Tools
  • Optimise your content
  • Meeting structure
  • Case: Telia’s Online Newsdesk
  • Summary