In Content Strategy Course, we explore the basics of content marketing and content strategy. Then, we will move through the seven steps you need to build a solid strategy of your own. Afterwards, you will be equipped with all the tools you need to craft your own content marketing strategy.

This course contains video presentations, extra material and a quiz. When you have completed it, you will get a certificate of completion.

Content

  • Introduction
  • Five principles of content marketing
  • A new marketing mix
  • Campaigns versus content
  • Understanding strategy
  • Seven critical questions
  • Pinpoint the problem
  • Find your sweet spot
  • Choose strategic topics
  • Craft an editorial mission statement
  • Choose channels and content types
  • Map content to the buyer’s journey
  • Set goals and measure your efforts
  • Wrap up & Conclusion
  • Quiz

Extra material

  • Case studies
  • Worksheets and templates
  • Infographics