Some say it’s just another buzzword. Others claim it’s a brand-new paradigm in marketing. With this course you’ll learn how to tell your story, build an audience and grow your business. This will help you get started and also help you to avoid the most common pitfalls.

This course contains sound


  • Introduction
  • What is content marketing?
  • Five principles of content marketing
  • Content’s role in marketing
  • Summary
  • Quiz
  • Extra material