The current job market is, to a very large extent, candidate-driven. That means you don’t pick talent anymore. Talent picks you. Job seekers research a company’s reputation and employer brand before applying. Also, aspects like company culture and levels of staff satisfaction matter as much as salary and benefits to today’s candidates. That is why you need to have an active strategy for employer branding if you want to attract the best people. This course will provide you with the tools and strategies, and you need to build your employer brand.


  • Introduction with instructors Shelley Hoppe and Marte Ramborg.
  1. What is employer branding?
  2. Recruiting in the 21st century – data and insights.
  • Elements of successful employer branding
  1. Create a strategy
  2. Set goals
  3. Secure stakeholder buy-in
  4. Create candidate personas
  5. Produce a variety of content
  6. Distribute and Amplify
  7. Let your employees tell your story
  • Cases – examples of best practice
  1. Kantega
  2. SOS Alarm