In this course, you will learn how to find your company’s sweet spot, choose niche topics and craft an editorial mission statement. These three steps will help you create engaging content and keep your focus on your audience. Together they will help you succeed with content marketing.

This course contains sound


  • Introduction
  • How to find your sweet spot
  • Cases: GANT
  • Choose your content niche
  • Craft an editorial mission statement
  • Summary & Quiz