To produce great content is not enough. To make an impact, you need to make sure that your content is compelling, fit for the audience, helpful in the buyer’s journey and delivered in the right channels.

This course contains sound


  • Introduction
  • Channels and content types
  • Infographic: content and channels
  • Case: Vasaloppet
  • How to map content to the buyer’s journey
  • Create a channel plan
  • Summary
  • Quiz