To be able to create inclusive communication, it is important to understand norms and how they work. In this course, you will learn how to think to develop inclusive communication that portrays all people and ensures that your entire target audience feels represented.

This course contains an animation, text, infographics, images with hotspots and a glossary.


  • Introduction
  • Norm critical communication
  • What is a norm?
  • Norm vs non-norm
  • How to create inclusive communication
  • Writing about people
  • Cases
  • Glossary