How do you measure the impact of content marketing? To measure the effectiveness of content marketing is difficult, and to measure the effect of marketing has never been easy.

So, why is it so difficult? And what can you do to simplify it? In this short course, we review some basic ideas about effective measurement of content marketing.

From fireworks to conversion

Content:

  • Introduction
  • Keep the fire burning
  • How long is a piece of string?
  • Do you have time?
  • Measure more – and measure the right thing
  • Summary