Think of the brief as your GPS – a system that’s capable of navigating you from your starting point to your final destination. Stay on track, and you can reduce the possibility of taking any unnecessary detours. Or, in this case, countless amends, a spiralling budget, and final deliverables that aren’t exactly what you were looking for.

Having a clear roadmap can help bring focus to the project, resulting in a successful outcome that saves time, resources and money. So, if you can manage to write a great brief, you’ll have ticked plenty of important boxes.

This course will help you write a clear and thorough brief for your next creative project or campaign.

This course contains sound

  • Introduction
  • Why
  • S.M.A.R.T
  • Action plan I
  • Action plan II
  • Summary
  • Quiz
  • Glossary
  • Feedback