Companies with a documented content marketing strategy are much more effective than those who don’t have a strategy. This course will give you a basic understanding of what content strategy is and what it can do for your business. It guides you through the 7 most crucial questions that your strategy needs to answer.

This course contains sound


  • What is a content strategy
  • Benefits of a content marketing strategy
  •  7 crucial questions
  • Pinpoint the problem
  • Cases
  • Summary & Quiz